Podcast · EP.08
Fifty patient queries, four answer engines
26:10
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Insights
Working notes, not thought leadership.
Technical write-ups from live work — what we changed, what it did, and what we got wrong. Written for people who will have to implement it.
India7 min
Why "healthcare marketing agency" in India is a map query, not a search query
The top three results are a local pack. Ten agencies split roughly 1,900 visits a month. What that means if you are not on the right street.
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India9 min
The medical advertising code that actually applies in India (it is not the one you think)
Almost every compliance guide published since late 2023 cites regulations held in abeyance three weeks after notification. Here is the operative code, with dates.
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—Same notes, read aloudPODCAST · 3 LIVE
Podcast · EP.09
AHPRA rule by rule, with a health lawyer
41:35
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Podcast · EP.10
What frightened people actually read at 2am
22:58
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Every published piece is recorded. Transcripts are posted with each episode, because a transcript is indexable and an audio file is not.