Insights
Working notes, not thought leadership.
Technical write-ups from live work — what we changed, what it did, and what we got wrong. Written for people who will have to implement it.
India7 min
Why "healthcare marketing agency" in India is a map query, not a search query
The top three results are a local pack. Ten agencies split roughly 1,900 visits a month. What that means if you are not on the right street.
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India9 min
The medical advertising code that actually applies in India (it is not the one you think)
Almost every compliance guide published since late 2023 cites regulations held in abeyance three weeks after notification. Here is the operative code, with dates.
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NEW
India·3 min read
The one thing a diagnostic centre may never advertise
Section 22 of the PCPNDT Act draws a hard line around advertising sex-selection and prenatal sex-determination services.
26 Aug 2026