Insights
Working notes, not thought leadership.
Technical write-ups from live work — what we changed, what it did, and what we got wrong. Written for people who will have to implement it.
Build log9 min
Disambiguating a brand name three other companies already owned
A blockchain studio, a cemetery records company and a listed shell got to the word first. Here is the entity protocol, and the brand SERP at month zero.
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