We make it with your doctors — not around them.
This is the pillar most agencies quietly skip, because it needs your consultants and they would rather not ask. It is also the only part a competitor cannot copy, because it is your doctors' actual knowledge.
We call this step Content. You can call it making.
- A 40-minute recorded conversation with your consultant, from questions we prepare
- A 2,000 to 3,000 word article in their voice, cited to real medical literature
- A second qualified doctor reads it before it goes live
- Two minutes of video of the consultant explaining it, with subtitles
- A one-page diagram a family can follow, and a version for referring GPs
Why we do not ask doctors to write
Because they will not. And if they do, it takes four months and reads like a paper. So we record them answering prepared questions for forty minutes. Their job becomes correcting a draft rather than writing one — about an hour. The hesitations and the qualifications survive, and that is exactly what a reader recognises as a real clinician.
Why ghostwriting does not work here
A marketing writer can produce something readable about a procedure. They cannot produce the sentence about who should not have it, because they do not know. Readers can tell, referring doctors can tell, and increasingly the AI systems can tell — they are built to check who is speaking.
You publish content that belongs to nobody. It ranks poorly, referring doctors ignore it, and it makes no difference to whether a patient trusts you.
clinician interview and transcription · literature verification · medical review recorded with reviewedBy and lastReviewed · correct bylines · three review cycles per piece · procedure explainers, diagrams, short-form video with transcripts
Not sure which of the six you are missing?
The free audit tells you exactly that — which of the six are done, which are half done, and which have never been started.