Insights
Working notes, not thought leadership.
Technical write-ups from live work — what we changed, what it did, and what we got wrong. Written for people who will have to implement it.
E-E-A-T6 min
Author schema: the markup your consultant's profile page is missing
Google's E-E-A-T pipeline cannot credit qualifications it cannot find in the code. Here is the entity, field by field.
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E-E-A-T10 min
E-E-A-T and YMYL for clinical websites: what the framework actually asks for
E-E-A-T is not a ranking factor and there is no E-E-A-T score. What that means for what you should actually build on a clinical site.
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