Insights
Working notes, not thought leadership.
Technical write-ups from live work — what we changed, what it did, and what we got wrong. Written for people who will have to implement it.
Technical5 min
Your robots.txt is probably blocking the AI that should be citing you
GPTBot, ClaudeBot, PerplexityBot, Google-Extended, CCBot. Most CMS defaults disallow them, and nobody checks.
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Technical7 min
Core Web Vitals on a hospital CMS: where the four seconds go
LCP, INP and CLS on an enterprise platform you cannot replace, through an IT queue you cannot skip. The audit, in order of time recovered.
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