Anyone can claim to be good. We make your doctors checkable.
This is the slowest part of the work and the only one a richer competitor cannot buy their way past. It is also the reason a referral holds instead of quietly leaking.
We call this step Credibility. You can call it trust.
- Put your consultant's medical registration number on their page in a form machines can read
- Link their profile to the medical council register, their published papers, and the hospital's own staff page
- Make sure the qualifications on the page match the register exactly — this is also a legal requirement
- Put their name properly on everything they wrote, and record who reviewed it
- Build the society memberships, registry entries and earned coverage that take time and cannot be rushed
The moment this decides
A GP writes a referral. The patient goes home and searches your consultant's name. Sometimes the GP's front desk searches it first. What comes back decides whether the appointment actually happens. A registration number that resolves, published work that surfaces, and a hospital page confirming the job holds the referral. A stock photograph and three lines of marketing prose loses it to whoever looked more substantial.
Why AI systems care
When a patient asks an AI which doctor to see, it will name a hospital easily and a person reluctantly. Naming an individual doctor is a specific endorsement, and the system has almost no basis for it — unless your consultant's qualifications exist somewhere a machine can find and confirm against a source you do not control.
Your doctors stay invisible to the systems patients now ask. Not ranked badly — unnameable. And every referral you receive is one search away from leaking.
Physician schema with structured registration identifier · medicalSpecialty enumeration · hasCredential · affiliation · knowsAbout · sameAs to council register, PubMed, ORCID, institutional listing · reviewedBy and lastReviewed on clinical pages · E-E-A-T and YMYL compliance
Not sure which of the six you are missing?
The free audit tells you exactly that — which of the six are done, which are half done, and which have never been started.