A website update can undo two quarters of work without anyone noticing, because a broken page looks exactly like a working one. So somebody looks, every month.
We call this step Continuity. You can call it keeping it working.
A theme update, a plugin change, a developer tidying something up — and the invisible information that tells machines who wrote your articles simply stops working. There is no error message and no warning email. We have found hospital sites where this had been broken for over a year.
Protocols change. Evidence supersedes. A drug gets a new approval. A page written in 2021 with no review date on it is a trust problem before it is a ranking problem — and in Australia and India both, an out-of-date clinical claim is a regulatory one too.
Everything you paid for slowly stops working, and you find out from a quiet quarter rather than from a dashboard.
monthly re-crawls · schema regression checks in Rich Results Test · content refresh cycles · lastReviewed maintenance · citation monitoring across four answer engines · reporting against enquiries and revenue
The free audit tells you exactly that — which of the six are done, which are half done, and which have never been started.