Insights

Working notes, not thought leadership.

Technical write-ups from live work — what we changed, what it did, and what we got wrong. Written for people who will have to implement it.

llms.txt, a validated schema graph and a sitemap that is actually current. Most Indian healthcare sites are missing at least two.

A correction and a prospective protocol. The study has not been run; no results are claimed.

Tracing a healthcare marketing statistic back to its source, and what the evidence actually supports.

What the available evidence says about when AI Overviews surface on health queries, and what that means for healthcare visibility.