Podcast · EP.08
Fifty patient queries, four answer engines
26:10
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Insights
Working notes, not thought leadership.
Technical write-ups from live work — what we changed, what it did, and what we got wrong. Written for people who will have to implement it.
AI Search7 min
Three files that decide whether ChatGPT can see your hospital
llms.txt, a validated schema graph and a sitemap that is actually current. Most Indian healthcare sites are missing at least two.
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AI Search9 min
We ran fifty patient queries through four AI systems. Doctors were named in under 20%.
Oncology, cardiology and orthopaedics. The pattern behind which clinicians got named is uncomfortable but learnable.
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NEW
Evidence Audit·3 min read
Where “47% of patients use AI to find a doctor” came from
Tracing a healthcare marketing statistic back to its source, and what the evidence actually supports.
26 Aug 2026
NEW
AI Search·3 min read
Where AI Overviews actually appear in health search
What the available evidence says about when AI Overviews surface on health queries, and what that means for healthcare visibility.
26 Aug 2026
—Same notes, read aloudPODCAST · 3 LIVE
Podcast · EP.09
AHPRA rule by rule, with a health lawyer
41:35
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Podcast · EP.10
What frightened people actually read at 2am
22:58
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Every published piece is recorded. Transcripts are posted with each episode, because a transcript is indexable and an audio file is not.