Your published work, made findable
Papers, chapters, talks, trial participation and teaching. Most senior Indian consultants have a decade of it and no single place where a referring doctor can see it. Indexing a fact is not advertising a claim — but the difference is in how it is presented, not in what it is.
Index it. Do not celebrate it.
A bibliography is a record. A bibliography with “over 80 publications” across the top of it is an achievement claim, and the 6 October guidelines report advertising personal achievements as prohibited.
The work is identical. What changes is whether the page is arranged to inform a colleague or to impress a patient. We build the first.
The practical test we apply: could a referring doctor use this page to decide whether to refer? If yes, it is a record. If it only makes you look impressive, it is publicity.
| Record | Claim |
|---|---|
| A dated, citable list of publications with links | “Over 80 international publications” |
| Trials you participated in, with registry identifiers | “Pioneer of the technique in India” |
| Talks given, with conference, date and title | “Invited speaker at prestigious global forums” |
| Teaching appointments held, with dates | “Mentor to a generation of surgeons” |
| Society memberships, named and verifiable | “Member of the most exclusive bodies in the field” |
An unindexed body of work is invisible to the systems that now answer patients
When a language model is asked who treats a condition in a city, it assembles an answer from what it can verify. A consultant whose publications are scattered across journal sites with no connection to a named, registered person is unusable to it — not because the model distrusts them, but because it cannot establish they are the same person.
This is the same problem as service 01, one level up. Service 01 makes you a verifiable person. This makes your work verifiably yours.
- A factual, dated, citable record of work you actually did
- Author identity resolved across sources, so your work attaches to you
- Trial participation stated with its registry identifier
- Scientific or educational case publication, with anonymised patient consent
- Structured data connecting author, work and registration
Achievement and patient-number prohibitions, verifiability requirement for awards and rankings, and the anonymised-consent exception for case publication: 6 October 2026 guidelines as reported. Reg 6.1.1 prohibits boasting of cases, operations, cures or remedies.
- Count your publications, procedures or patients as a headline figure
- Describe you as a pioneer, the first, or the senior-most unless it is independently verifiable
- Present promotional case publication or surgical results as marketing
- List an award whose funder we cannot identify
- Attach your name to work you did not author
| Item | What it is |
|---|---|
| The work inventory | Everything we can find, with what is missing and what is wrongly attributed |
| Author identity | One resolved author identity, so journal records and your profile agree |
| The record page | A single dated page a referring doctor can read in a minute |
| Structured data | Markup connecting author, published work, qualification and registration |
| The verifiability file | For every award, ranking or distinction listed: who awarded it, who funded it, and whether it survives the guidelines’ verifiability test |
| Upkeep | New work added as it appears, with the review date moved |
The verifiability file sometimes concludes that a distinction on your wall cannot be independently verified, and that displaying it in advertising is now a risk. We will tell you that. It is the least enjoyable conversation in this service and the reason the service is worth having.
Your work already exists. It is just not findable.
The work inventory is the first deliverable and it usually turns up publications the consultant had forgotten, and two or three attributions that belong to somebody else.
- Guidelines on Ethical Advertising and Public Communication, NMC, 6 October 2026 — reports listed on the guidelines page
- IMC Regulations 2002, Reg 6.1.1 — text
- Uniform Code of Pharmaceutical Marketing Practices 2024, on industry funding of doctors — National Medical Journal of India
Not legal advice. Published 22 October 2026 · last reviewed 22 October 2026.