Ads, landing pages and enquiry forms. This is what most agencies lead with, and it is the fifth of six things we do — because it only works when everything in front of it is already true.
We call this step Conversion. You can call it enquiries.
Send paid traffic to a practice whose doctors nobody can verify, and you buy a patient once at a price that does not repeat. Turn the spending off and it stops the same afternoon, having built nothing. Do the first four pillars and the same spend converts better, costs less, and leaves something behind.
In most specialist practices, a large share of the enquiries a campaign takes credit for are patients who were already referred to you and filled in the form while checking you were real. The report counts them as wins. The practice increases spending. Nothing actually changed.
Nothing breaks. That is the point. Many practices do very well on the first four pillars alone, and we will tell you if you are one of them.
specialty-level campaign structure · dedicated landing pages · call and form attribution to cost per qualified enquiry · branded defence · 90-day cycles · reported against enquiries and revenue, never impressions
The free audit tells you exactly that — which of the six are done, which are half done, and which have never been started.