Educational content in your own name
Regulation 7.11 of the 2002 Code expressly permits you to write and broadcast on matters of public health under your own name. It is the widest permission a doctor has, it has been there since 2002, and it is almost entirely unused.
A physician … is open to write to the lay press under his own name on matters of public health, hygienic living, or to deliver public lectures, give talks on the radio, television or internet chat for the same purpose, and send announcement of the same to lay press.
Regulation 7.11, IMC (Professional Conduct, Etiquette and Ethics) Regulations 2002The same clause carries its own limit in the preceding line: a physician should not contribute articles or interviews about diseases and treatments “which may have the effect of advertising himself or soliciting practices.” That is the test. Not the format, not the platform, not who paid.
The same subject, on the right side and the wrong side
Four examples. In each pair the clinical subject is identical. Only the subject of the sentence changes.
| Permitted — about the disease | Prohibited — about the doctor |
|---|---|
| What a TMT actually measures, and why your physician ordered one | Why I am the physician you should see for a TMT |
| How PCOD is diagnosed in India, and what the four common first-line treatments involve | My success rate in treating PCOD |
| What a knee replacement costs in Delhi NCR, itemised, and what changes the number | Painless knee replacement, guaranteed results |
| Why paediatric antibiotic prescribing has fallen, and what changed in the guidance | Voted best paediatrician in Gurugram |
The 6 October guidelines report public declaration of consultation fees as expressly permitted, and allow hospitals to publish charges as factual, objective, verifiable information. Price content is both the most searched and the least contested material in Indian healthcare. It is also the clearest thing you can publish without going anywhere near Regulation 6.1.1.
Four to eight pieces a month, in your voice
| Format | What it is for | Where it goes |
|---|---|---|
| The condition explainer | What it is, how it is diagnosed, what the options involve, what each costs | Your site, indexed |
| The procedure walkthrough | What actually happens, before, during and after, in order | Your site and long-form video |
| The cost page | Itemised, dated, with what moves the number | Your site — the highest-demand page you can own |
| The guidance note | What changed in a national guideline, and what it means in practice | LinkedIn, for peers |
| The short video | One question answered in ninety seconds, in your own words | Social, with the disclosure block |
| The long interview | Thirty to sixty minutes on one disease area | Podcast or YouTube, unpaid and editorial |
“Four to eight pieces a month” is our standard retainer scope, not a measured outcome.
- Writing and broadcasting in your own name on matters of public health (Reg 7.11)
- Health awareness programmes, public health campaigns, academic discussion, educational content
- Health-education material for patients carrying no cure guarantee or unsubstantiated claim
- Publishing what a consultation or procedure costs
- Appearing as an unpaid editorial guest on somebody else’s educational channel
Reg 7.11 permits; the preceding line of 7.11 and Reg 6.1.1 limit. Prohibitions on AI, testimonials and inducement from the 6 October guidelines as reported. Scheduled conditions: Drugs and Magic Remedies Act 1954, s.3 and Schedule.
- Pay an influencer, celebrity or third party to feature you — prohibited, and the exposure is yours not ours
- Write a patient testimonial, review, success story or before-and-after
- Claim a cure, a guarantee, a 100% success rate or a painless procedure
- Publish fear-based content or anything inducing an unnecessary test
- Publish AI-generated promotional content, or AI content without the required source mark
- Name a scheduled condition under the 1954 Act alongside any suggestion of cure
We write it with you, not around you
- You talk, we transcribe. Twenty minutes on one condition, in the words you use with patients. We do not interview you about yourself.
- We draft. Marketing copy, written by a non-clinician, and labelled as such. We do not claim clinical authorship we do not have.
- You correct the clinical content. Every clinical statement is yours. If you will not put your name to a sentence, it does not go in.
- We check it against the rules. Against the 6 October guidelines, Reg 6.1.1 and 7.11, the 1954 Act Schedule, and the CCPA guidelines on misleading advertisement.
- It publishes with the disclosure block — your name, qualifications, registration status and register number, and a review date.
- It gets reviewed again. Clinical content goes out of date, and under the guidelines an out-of-date claim is a regulatory problem as well as a clinical one.
Twenty minutes of your time produces a month of content.
The first piece is built before you commit to a retainer, so you can see what your own voice reads like on the page.
- IMC Regulations 2002, Regulation 7.11 (lay press, lectures, radio, television, internet chat) and Regulation 6.1.1 — text
- Guidelines on Ethical Advertising and Public Communication, NMC, 6 October 2026 — reports listed on the guidelines page
- Drugs and Magic Remedies (Objectionable Advertisements) Act 1954, s.3 and the Schedule of 54 conditions — our page
- CCPA Guidelines for Prevention of Misleading Advertisements 2022 — see the India page
Not legal advice. Marketing copy on this site is written by a non-clinician and no clinical review is claimed for it. Published 22 October 2026 · last reviewed 22 October 2026.