AI SEO versus traditional SEO for a medical practice
Where the two overlap, where they genuinely diverge, and the case for not paying twice for the same work.
Declared interest. Pontem One appears in this comparison and is marked as such. No affiliate arrangements, no referral fees, no paid placements with anyone listed.
A buyer in this category currently has two options: directories that charge for placement, or agency websites that pretend competitors do not exist. Neither is research. This is our attempt at the document we would have wanted before hiring someone.
Specialisation — what the firm actually works on, not what the deck claims
Pricing band, in the currency the client is invoiced in
Team size, and who inside it does the work
The briefs where that firm is the better fit than us, and why
Our own entry, marked as an interested party
Fourteen firms offering GEO, AEO or AI search work. Specialisation, pricing band, team size, and who we would send a hospital to.
The established players, what they actually deliver, and which of them have added AI search work versus renamed the old deck.
Who understands the five limbs well enough to build around them.
Our own rate card, plus observed market bands. Published because nobody else in the category will.
Comparing agencies right now?
Tell us the brief. If someone on this list is the better fit, we will say so before you spend anything.