—A worked example

One page, built properly. Here is every decision in it.

Prospects ask what the work actually looks like. This is a complete diagnostic page, built as a demonstration, with the reasoning beside each part. Not a client’s page — ours, written to be examined.

01Why this page type

Difficulty zero, 1,400 searches a month, and almost no hospital has one.

We measured pet ct scan cost in India on 21 October 2026: 1,400 searches a month, difficulty 0, traffic potential 4,500. Traffic potential above volume means the page that wins the term also wins a cluster three times its size.

We then opened the results page. No map. Content-decided. And at organic position eight, a site with a Domain Rating of 1 and zero links pointing at it, taking 1,100 visits a month.

That is the opportunity in one sentence: a term nobody is defending, on a question every patient asks, that any hospital performing the test already has the knowledge to answer.

WHO IS ON THAT RESULTS PAGE21 OCT 2026
Position 2 · Authority 54, zero referring domains4,173 visits a month
Position 8 · Authority 1, zero referring domains1,100 visits a month
Position 9 · Authority 13, zero referring domains919 visits a month
Above all of it, an AI Overview citing twelve sources — every one a hospital or a diagnostic chain. Not one aggregator.
02The page itself

This is the whole thing.

Written as a demonstration, using a generic hospital. The numbers below are illustrative of how a range is presented, not a quotation from any real centre.

DEMONSTRATION PAGE — NOT A LIVE CLIENT SITEBUILT BY PONTEM ONE

PET-CT scan cost 1

Reviewed by [Consultant name], MD Nuclear Medicine · Registration [number] · Last reviewed 21 October 2026 5

What it costs 2

A whole-body PET-CT at this centre is typically ₹18,000 to ₹32,000. Four things move that figure: 3

What changesEffect on price
Whole body or a single regionA limited study costs less
Which tracer is usedFDG is the standard; PSMA and DOTATATE cost more
Whether a diagnostic CT is includedAdds to the total
Insurance or scheme coverMany policies cover this when a treating consultant has requested it

We will confirm the exact figure before you come in. If a different centre quotes materially less, ask which tracer is included — that is usually the difference.

What the test is

A PET-CT combines two scans. The PET part shows how tissue is behaving; the CT part shows where it is. Together they give a treating consultant information that neither gives alone. It is used most often in cancer care, and also in some cardiac and neurological assessments.

Before you come in 4

FastingUsually six hours. Water is allowed and encouraged.
How long it takesAround two to three hours in total. The scan itself is about 30 minutes; most of the time is the tracer circulating.
What to bringYour referral letter, previous scans and reports, your ID, and your insurance details if you have cover.
Who can come with youOne person. They wait outside the scanning area. Tell us in advance if you need assistance.
What to wearSomething without metal fastenings. You may be asked to change.

Who reads it, and when you get it 6

The scan is reported by [Consultant name], MD Nuclear Medicine, registration [number]. The report goes to the consultant who requested it, usually within 24 to 48 hours. You can request a copy for your own records at the front desk.

What happens after

The report is read alongside everything else your treating consultant knows about you. It is one input, not a verdict, and the conversation about what it means belongs with them.

This page explains a test, what it costs and what to expect. It is not medical advice and it does not say whether you should have this scan. That decision belongs with your treating doctor. 7

03Every decision, explained

Seven choices, and why each one.

1
The headline is the exact question

The patient types “pet ct scan cost”. The heading says PET-CT scan cost. Not “Advanced Molecular Imaging at Our Centre of Excellence”. 1,400 searches a month in India, difficulty 0.

2
The price is in the first screen

Before any description of the hospital. This is the single hardest thing to persuade a client to do and the single most valuable. The patient will find a number somewhere; the only question is whose.

3
A range, with what moves it

One number is wrong by the time it publishes. A range with its variables is honest, stays accurate, and pre-answers the phone call.

4
The logistics a frightened person actually needs

Fasting, duration, what to bring, who accompanies them. Nobody writes this and everybody searches it.

5
Who reads the scan, named

A consultant with a registration number, not “our expert team”. This is the field that makes the page citable by an answer engine and credible to a referring doctor.

6
What happens next, in both directions

When the report arrives, who it goes to, and what the patient does with it. The page ends by reducing anxiety rather than by asking for a booking.

7
No clinical advice anywhere

It describes a test, a price and a process. It never says whether this person should have the scan. That line is not negotiable on a cancer query.

04What sits underneath it

The part you cannot see, and the reason it works.

  • MedicalWebPage markup, declaring what the page is about and that it is not medical advice.
  • A named reviewer with a registration number, in the structured data as well as on the page.
  • A dated last-reviewed field, which is also an operational commitment to review it.
  • The questions the results page actually shows, answered as headings — is a PET-CT only for cancer; how many hours is a PET scan; is a PET scan 100% accurate; which is better, MRI or PET.
  • Internal links up to the condition context and across to the consultant’s profile.

A consultant supplies all of this in about forty minutes, once. They do not write it.

And this is the page type that productises: the structure is identical for a TMT, an angiography, a biopsy, a knee replacement. Build the first one with a consultant in the room, and the next six take a fraction of the time.

The hardest part is not the writing

It is persuading a hospital to publish a price. Every objection we hear — competitors will see it, it varies too much, patients will fixate on it — is answered by the same fact: the patient is going to find a number regardless, and an aggregator’s number is a lead-capture device rather than your price.

Sources and status
  1. Search volume, difficulty and traffic potential for pet ct scan cost: Ahrefs Keywords Explorer, India, 21 October 2026.
  2. Results page composition, authority scores and traffic: Ahrefs SERP Overview, India, 21 October 2026.

The demonstration page above is not a live client site and not a quotation. The price range, the fasting time and the reporting turnaround are illustrative, written to show how a range and its variables are presented. Any real page carries that centre’s own figures, its own named consultant and its own registration number.

Scope. This page is marketing and search analysis written by a non-clinician. It contains no medical advice and no clinical guidance. Decisions about tests, treatment and care belong with a registered medical practitioner. Search figures are from Ahrefs, India locale, pulled 21 October 2026; volumes are twelve-month averages carrying normal estimation error.

This is the page type almost no Indian hospital has built.

The free audit counts how many of your service pages state a price. The answer is usually none, and that is the whole opportunity.